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销售团队管理（工具）营销实战工具 产品策略市场定位产品差异分析营销实战工具——产品策略——市场细分与产品定位营销实战工具——产品策略——市场细分与产品定位市场定位产品差异分析说明：本表格适用于市场定位产品差异分析。主要针对竞争产品进行调查并与本公司产品进行对比分析，并找出差异性。具体项目包括：产品性能分析、规格价格、包装、营销力度、促销投入、广告投入、售后服务、品牌影响力、市场占有率等等。调查人：部门：调研地点（卖场/超市）：日期：年月日项目竞争产品1竞争产品2竞争产品3本公司产品对比分析/差异描述产品功能与特点 产品零售价 市场细分与产品定位营销实战工具——产品策略——市场细...
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