"It depends on the course," said Victoria Adesoba, a student at New York University who was
standing outside that school's bookstore, a powder-blue book bag slung over her shoulder “Last
semester, I rented for psychology, and it was cheaper. But for something like organic chemistry, I
need to keep the book. E-textbooks are good, but it's tempting to go on Facebook, and it can strain
your eyes."
For all the talk that her generation is the most technologically knowledgeable in history, paper-
and-ink textbooks do not seem destined to disappear anytime soon
According to the National Association of College Stores, digital books make up just under 3%
of textbook sales, although the association expects that share to grow to 10-15% by 2012 as more
titles are made available as e-books.
In two recent studies-one by the association and another by the Student Public Interest
Research Groups-three- quarters of the students surveyed said they still preferred a bound book to a
digital version.
Many students are reluctant to give up the ability to flip quickly between chapters, write in the
margins and highlight passages, although new software applications are beginning to allow students
to use e-textbooks that way.
"Students grew up learning from print books." said Nicole Allen. the textbooks campaign
director for the research groups, "so as they transition to higher education, it's not surprising that
they prefer a format that they are most accustomed to."
Indeed, many Hamilton students grow passionate about the weighty volumes they still carry
from dorm room to lecture hall to library, even as they compulsively(克制不住地)check their
smartphones for text messages and c-mails.
"I believe that the codex is one of mankind's best inventions," said Jonathan Piskor, a junior
from North Carolina, using the Latin term for book.
That passion may be one reason that Barnes & Noble College Booksellers is working so hard
to market its new software application, NOOKstudy, which allows students to navigate c-textbooks
on Macs and PCs. The company, which operates 636 campus bookstores nationwide, introduced the
free application last summer in hopes of luring more students to buy its electronic textbooks.
"The real obstacle is getting them to try it," said Tracey Weber, the company's executive
vicepresident.
The company is giving away "College Kick-Start Kits" to students who download NOOKstudy
in the fall semester, with a dozen classic c-books like The Canterbury Tales and The Scarlet Letter.
CourseSrnart is letting students try any c-textbook free for two weeks.
But not every textbook is available in digital or rental format. At Hamilton, for instance, only
about one-fifth of the titles are sold as c-textbooks this fall. A stroll through the campus store
revealed the price difference. A book on constitutional law,for instance, was$189.85 new $142.40
used and$85.45 for rent. (Typically, an e-textbook is cheaper than a used book, though more
expensive than a rental.)