
XAI for Companies? Challenges, Expectations, and Chances
2 Online Survey
2.1 Procedure
Our goal was to identify the present state of (X)AI-related issues and potential in companies from an employee’s
perspective. To achieve this, employees of companies of different sizes and sectors were asked about AI technology’s
current and future development in their company through an online survey. We distributed the questionnaire through
multipliers of the Plattform Lernende Systeme/acatech
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(e.g., chambers, competence centers, corporate leaders) to
cover a broad portfolio of companies and their employees. The questionnaire was composed in German and aimed at
employees of German-based companies.
2.2 Research Questions
We asked each employee about the current status and the strategic planning of using AI systems in their company. For
this, we formulated the questions of the survey to address: (1) a broader view on AI in the company context and (2) the
perspective of employees about (X)AI
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. Since we want to investigate employees’ perspectives as they interact with a
(future) AI system in the company, it is important to note that the survey reflects the employees’ subjective perception,
not the company’s slogan.
Company Context The company perspective may generally serve companies that do not yet, hardly, or already use
AI technologies for further strategic orientation and planning. For example, what are company motivations, usage areas,
or issues regarding AI? Here, the experiences and decisions gained from the current state help assess the individual
potential by introducing or using (X)AI technologies. To understand the company and working context, we investigated
the view of employees about AI in their company, including a look at the existing AI applications and those planned for
the future. For this, we formulated the following research questions:
•RQ-C1: What motivations and risks for their company do employees see in using AI technologies?
•RQ-C2: Do companies already use AI technology, and if so, which applications exist in companies?
•RQ-C3: What are companies’ plans regarding using AI technologies?
Employees’ (X)AI Perspective Insights from the general attitude, knowledge, or acceptance of (X)AI technologies,
including demographics, from employees’ perspectives show the state of practical implementation in companies.
This guides the requirements regarding implementing (X)AI technologies. To investigate the personal perception of
employees regarding (X)AI and their experiences with AI technologies in their companies, we formulated the following
research questions:
•RQ-E1: How do employees rate their (X)AI knowledge and attitudes towards (X)AI?
•RQ-E2: How do employees rate the AI technologies used in their company?
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RQ-E3: Is there a correlation between personal AI knowledge/attitude and the rating of AI technologies in the
company?
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RQ-E4: How does the perception of the AI technology used in their company differ depending on demographic
data (e.g., age, educational attainment, company position)?
•RQ-E5: How does the knowledge and attitude towards XAI relate to demographic data?
2.3 Methodology
We derived a survey with groups of questions addressing each of our formulated research questions.
Demographic Data We collected information regarding participants about their age, gender, educational background,
knowledge, and role in the company.
Company Information To get an overview of the size and domain of the company, we asked questions about the
sector and in which area (i.e., production or office work) the participants work. Here we used a combination of
predefined answers and free-form answers.
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The National Academy of Science and Engineering (acatech) provides advice on strategic engineering and technology policy
issues to policymakers and the public
3Abbreviation interpretation of the research questions: RQ = research question, E = Employee, C = Company
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