NB-IOT白皮书(英文版)

2025-04-27 0 0 2.43MB 23 页 10玖币
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Table of Contents
1. Emerging Market for Low Power Services and Applications 4
1.1 IoT development & Growing Demand for LPWA 4
1.2 NB-IoT Use Cases & Market Potential 5
2 Emerging Low Power Technologies 6
2.1 Introduction to NB-IOT (Best Solution For LPWA ) 6
2.2 The NB-IOT deployment scenarios 7
2.3 Low band, an excellent choice for fast deployment 8
3. Shaping the Business model 9
3.1 Value Chain and Partnerships 9
3.2 Business Potential & Revenue model 10
3.3 Summary 10
4 IOT Use case 11
4.1 IOT Public 11
4.2 IOT Industry 13
4.3 IOT Appliance 15
4.4 IOT Personal 16
5 Operator Reference Cases 18
5.1 Smart Parking 18
5.2 Smart Metering 19
5.3 Pet Tracking 20
6 Glossary 22
Executive Summary
The LPWA market has existed for about 10 years; it’s not a new thing. The current technologies
(solutions) supporting this market are fragmented and non-standardized, therefore there are
shortcomings like poor reliability, poor security, high operational and maintenance costs.
Furthermore, the new overlay network deployment is complex.
NB-IOT overcomes the above defects, with all the advantages like wide area ubiquitous coverage, fast
upgrade of existing network, low-power consumption guaranteeing 10 year battery life, high coupling,
low cost terminal, plug and play, high reliability and high carrier-class network security, unified
business platform management. Initial network investment may be quite substantial and superimposed
costs are very little. NB-IOT perfectly matches LPWA market requirements, enabling operators to
enter this new field.
NB-IOT enables operators to operate traditional businesses such as Smart Metering, Tracking, by
virtue of ultra-low-cost ($ 5 ) modules and super connectivity (50K / Cell), also opens up more
industry opportunities, for example, Smart City, eHealth.
NB-IOT makes it possible for more things to be connected, but also managing the commercial value
of the resulting Big Data is a big task, operators can carry out cooperation with related industries, in
addition to selling connections, they can also sell data.
1. Emerging Market for Low Power Services and Applications
1.1 IoT development & Growing Demand for LPWA
The Internet of Things IoT has moved from fiction to reality. By 2020, there will be over 14
billion network-enabled devices, according to the International Energy Agency. This compares to
approximately 3.2 billion people using the internet. IoT dramatically widens the internet’s scope from
people-operated computers towards autonomous smart devices. Often, these devices are connected to
the internet for remote diagnostics & control, leading to cost savings. In addition, innovative IoT
hardware & services can generate new revenues for example, connected glasses used for industrial
applications, more efficient logistics serving new market segments, or industrial appliances sold in a
per-usage business model. In many cases, business users & private users can control their IoT
application through existing smartphones and tablets, through mobile applications that interact with web
servers which the connected objects connect to.
Many mobile operators have set up dedicated IoT/M2M business units in order to serve the growing
number of companies looking to embrace the business benefits that mobile IoT brings. Larger operators
have even made acquisitions so that they can serve a wider part of the value chain and capture revenues
beyond pure connectivity. As the market grows, it is becoming obvious that there are many mobile IoT
use cases for which existing cellular networks are not suitable.
The reasons are simple: Coverage, battery life and device cost. First, coverage: Existing cellular
networks already offer very good area coverage in mature markets. However, many potential
“connected objects” are located in vast remote areas, far away from the next cellular base station. If
there is coverage, it is often weak which requires the device transmitter to operate at high power,
draining the battery. In addition, cellular networks are not optimized for applications that occasionally
transmit small amounts of data. A battery life of several years combined with an inexpensive device
cannot be realized on existing cellular standards, as they do not support the required power saving
mechanisms.
The third aspect is device cost: Mobile devices working on GSM, 3G and LTE are designed for a
variety of services, including mobile voice, messaging and high-speed data transmission. However, NB-
IoT applications do not utilize any of this; they just require low-speed but reliable data transfer, and an
appropriate level of reliability. Therefore, using cellular devices for NB-IoT applications means using
devices that are too expensive for the application. Many of the NB-IoT use cases require a low device
price, not just in order to have a positive business case for the service operation, but also due to practical
aspects such as ease of installation or risk of theft.
In summary, there are strong market trends pointing at growing demand for NB-IoT applications,
while the networks that can efficiently serve such applications are not in place yet. This whitepaper
examines trends in the market for NB-IoT applications and discusses technology options that operators
can choose from in order to enter this new business.
1.2 NB-IoT Use Cases & Market Potential
The strong growth in the NB-IoT market has motivated many analyst firms to create forecasts
showing the expected numbers of connections as well as the revenue potential. Generally, the global
IoT market is expected to be worth trillions of dollars by 2020. The NB-IoT market is a subset of this,
and it is important for operators to understand the revenue potential in the countries they operate in.
Before looking into specific countries, we need to identify the industries or verticals where NB-
IoT can add value. Figure 1 below shows nine industries where we see major market potential for NB-
IoT services:
Figure 1: Target Industries for NB-IoT Services
Huawei’s business case analytics is designed to evaluate the NB-IoT business for specific
industries, countries or regions. Based on our deep country-specific research which includes social
and demographic data evaluation, we have modeled how the adoption rates for different NB-IoT
applications will develop during the next five years.
Our forecasts are based on use cases; distinct NB-IoT applications that will often be deployed in
more than one industry. The model currently includes over fifty use cases, covering many service
categories such as:
Smart metering (electricity, gas and water)
Facility management services
Intruder alarms & fire alarms for homes & commercial properties
Connected personal appliances measuring health parameters
Tracking of persons, animals or objects
Agriculture
Health Care /
E-Health
Retail
Safety and
Security
Automotive &
Logistics
Energy &
Utilities
Manufacturing
Smart City
Smart Home
摘要:

TableofContents1.EmergingMarketforLowPowerServicesandApplications41.1IoTdevelopment&GrowingDemandforLPWA41.2NB-IoTUseCases&MarketPotential52EmergingLowPowerTechnologies62.1IntroductiontoNB-IOT(BestSolutionForLPWA)62.2TheNB-IOTdeploymentscenarios72.3Lowband,anexcellentchoiceforfastdeployment83.Shapin...

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