Start With Why - Simon Sinek

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START WITH

START WITH START WITH

START WITH

WHY

WHYWHY

WHY

HOW GREAT LEADERS INSPIRE

EVERYONE TO TAKE ACTION

SIMON SINEK

SIMON SINEKSIMON SINEK

SIMON SINEK

PORTFOLIO

Published by the Penguin Group

Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90

Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.)

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Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England

First published in 2009 by Portfolio, a member of Penguin Group (USA) Inc.

7 9 10 8 6

Children's Books, a division of Random House, Inc. and International Creative Management, Inc., agents for Dr.

Seuss Enterprises, L.P.

LIBRARY OF CONGRESS C ATALO GIN G -1N - P UBLI C AT IO N DATA

Sinek, Simon.

Start with why: how great leaders inspire everyone to take action / by Simon Sinek. p. cm.

Includes bibliographical references and index. ISBN 978-1-59184-280-4 1. Leadership. I. Tide. HD57.7.S549 2009

658.4*092—dc22 2009021862

Printed in the United States of America Set in Minion

Without limiting the rights under copyright reserved above, no part of this publication may be reproduced,

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The scanning, uploading, and distribution of this book via the Internet or via any other means without the

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While the author has made every effort to provide accurate telephone numbers and Internet addresses at the

time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes

that occur after publication. Further, publisher does not have any control over and does not assume any

responsibility for author or third-party Web sites or their content.

For Victoria,

who finds good ideas

and makes them great

There are leaders and there are those who lead. Leaders

hold a position of power or influence. Those who lead

inspire us.

Whether individuals or organizations, we follow those who lead

not because we have to, but because we want to. We follow those

who lead not for them, but for ourselves.

This is a book for those who want to inspire others and for those

who want to find someone to inspire them.

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START WITH START WITH START WITH START WITH WHYWHYWHYWHY HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION SIMON SINEKSIMON SINEKSIMON SINEKSIMON SINEK PORTFOLIO PORTFOLIO Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Grou...

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