The Attention Merchants
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2024-12-02
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ALSO BY TIM WU
The Master Switch
THIS IS A BORZOI BOOK PUBLISHED BY ALFRED A. KNOPF
Copyright © Tim Wu 2016
All rights reserved. Published in the United States by Alfred A. Knopf, a division of Penguin Random
House LLC, New York, and distributed in Canada by Random House of Canada, a division of Penguin
Random House Limited, Toronto.
www.aaknopf.com
Knopf, Borzoi Books, and the colophon are registered trademarks of Penguin Random House LLC.
Library of Congress Cataloging-in-Publication Data
Names: Wu, Tim, author.
Title: The attention merchants : the epic scramble to get inside our heads / Tim Wu.
Description: First edition. | New York : Knopf, 2016.
Identifiers: LCCN 2016010140 | ISBN 9780385352017 (hardback) | ISBN 9780385352024 (ebook)
Subjects: LCSH: Advertising—Social aspects—History. | Advertising—Psychological aspects—History.
| Marketing—History. | Consumer behavior—History. | BISAC: BUSINESS & ECONOMICS /
Industries / Media & Communications Industries. | HISTORY / Social History. | SOCIAL SCIENCE /
Popular Culture.
Classification: LCC HF5811 .W82 2016 | DDC 659.1/042—dc23 LC record available at
https://lccn.loc.gov/2016010140
Ebook ISBN 9780385352024
Cover design by Jon Gray
v4.1
ep
Contents
Cover
Also by Tim Wu
Title Page
Copyright
Dedication
Introduction: Here’s the Deal
Part I: Masters of Blazing Modernities
Chapter 1: The First Attention Merchants
Chapter 2: The Alchemist
Chapter 3: For King and Country
Chapter 4: Demand Engineering, Scientific Advertising, and What
Women Want
Chapter 5: A Long Lucky Run
Chapter 6: Not with a Bang but with a Whimper
Part II: The Conquest of Time and Space
Chapter 7: The Invention of Prime Time
Chapter 8: The Prince
Chapter 9: Total Attention Control, or The Madness of Crowds
Chapter 10: Peak Attention, American Style
摘要：
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ALSOBYTIMWUTheMasterSwitchTHISISABORZOIBOOKPUBLISHEDBYALFREDA.KNOPFCopyright©TimWu2016Allrightsreserved.PublishedintheUnitedStatesbyAlfredA.Knopf,adivisionofPenguinRandomHouseLLC,NewYork,anddistributedinCanadabyRandomHouseofCanada,adivisionofPenguinRandomHouseLimited,Toronto.www.aaknopf.comKnopf,Bor...
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分类：外语学习
价格：5.9玖币
属性：491 页
大小：2.81MB
格式：PDF
时间：2024-12-02
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