The Attention Merchants

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ALSO BY TIM WU

The Master Switch

THIS IS A BORZOI BOOK PUBLISHED BY ALFRED A. KNOPF

House LLC, New York, and distributed in Canada by Random House of Canada, a division of Penguin

Random House Limited, Toronto.

www.aaknopf.com

Knopf, Borzoi Books, and the colophon are registered trademarks of Penguin Random House LLC.

Library of Congress Cataloging-in-Publication Data

Names: Wu, Tim, author.

Title: The attention merchants : the epic scramble to get inside our heads / Tim Wu.

Description: First edition. | New York : Knopf, 2016.

Identifiers: LCCN 2016010140 | ISBN 9780385352017 (hardback) | ISBN 9780385352024 (ebook)

Subjects: LCSH: Advertising—Social aspects—History. | Advertising—Psychological aspects—History.

| Marketing—History. | Consumer behavior—History. | BISAC: BUSINESS & ECONOMICS /

Industries / Media & Communications Industries. | HISTORY / Social History. | SOCIAL SCIENCE /

Popular Culture.

Classification: LCC HF5811 .W82 2016 | DDC 659.1/042—dc23 LC record available at

https://lccn.loc.gov/2016010140

Ebook ISBN 9780385352024

Cover design by Jon Gray

v4.1

Contents
Cover
Also by Tim Wu
Title Page
Copyright
Dedication
Introduction: Here’s the Deal
Part I: Masters of Blazing Modernities
Chapter 1: The First Attention Merchants
Chapter 2: The Alchemist
Chapter 3: For King and Country
Chapter  4:  Demand  Engineering,  Scientific  Advertising,  and  What
Women Want
Chapter 5: A Long Lucky Run
Chapter 6: Not with a Bang but with a Whimper
Part II: The Conquest of Time and Space
Chapter 7: The Invention of Prime Time
Chapter 8: The Prince
Chapter 9: Total Attention Control, or The Madness of Crowds
Chapter 10: Peak Attention, American Style

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ALSOBYTIMWUTheMasterSwitchTHISISABORZOIBOOKPUBLISHEDBYALFREDA.KNOPFCopyright©TimWu2016Allrightsreserved.PublishedintheUnitedStatesbyAlfredA.Knopf,adivisionofPenguinRandomHouseLLC,NewYork,anddistributedinCanadabyRandomHouseofCanada,adivisionofPenguinRandomHouseLimited,Toronto.www.aaknopf.comKnopf,Bor...

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