
PrivacyCube: A Tangible Device for Improving
Privacy Awareness in IoT
Bayan Al Muhander
Cardiff University
Cardiff, UK
almuhanderb@cardiff.ac.uk
Omer Rana
Cardiff University
Cardiff, UK
RanaOF@cardiff.ac.uk
Nalin Arachchilage
University of Auckland
Auckland, New Zealand
nalin.arachchilage@auckland.ac.nz
Charith Perera
Cardiff University
Cardiff, UK
pererac@cardiff.ac.uk
Abstract—Consumers increasingly bring IoT devices into their
living spaces without understanding how their data is collected,
processed, and used. We present PrivacyCube, a novel tangible
device designed to explore the extent to which privacy awareness
in smart homes can be elevated. PrivacyCube visualises IoT
devices’ data consumption displaying privacy-related notices.
PrivacyCube aims at assisting families to (i) understand key
privacy aspects better and (ii) have conversations around data
management practices of IoT devices. Thus, families can learn
and make informed privacy decisions collectively.
Index Terms—Internet of Things, Privacy Awareness, Physical
Visualisation, Usable Privacy, Design Space
I. INTRODUCTION
Personal data protection regulations, such as the General
Data Protection Regulation (GDPR) and the California Con-
sumer Privacy Act (CCPA), have enforced transparency while
processing consumers’ data. Data controllers must provide
individuals with privacy notices about existing or potential
data processing practices. Prior studies discussed that effective
privacy notices support individuals in making informed privacy
decisions [1]. However, available notices are largely ignored
or abandoned and forgotten over time. Studies have linked the
failure of the privacy notices to the way they are presented,
where most of them are often long and difficult to read [2].
Existing privacy notices designs are often limited by the
information presented to the data subjects, or are websites
specific and not IoT related [3]. Moreover, many of the
available privacy notices are static in nature, meaning they do
not receive updates and only display one type of notice with
no variation based on device/data type and use. The designed
tangible device in this paper is set to reform the presentation
of the privacy notices to include more meaningful information
for the user. Physical cubes, unlike mobile apps, have long
been used as a learning and exploration tool because they are
an appealing embodiment of more complicated concepts [4],
[5]. PrivacyCube can provide variable privacy notices based
on the used IoT device and the data it collects [6].
In this work, we prototype PrivacyCube, a physical tangible
notices for improving privacy awareness in smart homes, refer
to Figure 1. PrivacyCube will provide users with necessary
data practices of the IoT resources in the vicinity in an
interactive way. The notices displayed on PrivacyCube are
largely based on a privacy infrastructure developed by Das
et al. [7]. PrivacyCube will display the active IoT resources
and emit light for each data usage practice.
Fig. 1. PrivacyCube four faces: (i) collected data, (ii) data storage location
and retention period, (iii) data access, and (iv) data usage. (Demo Video)
.
II. IMPLEMENTATION
PrivacyCube is an interactive device that allows users to
explore and learn about the surrounding IoT devices and the
main data practises that the device performs on their data.
It is composed of a wooden casing shaped like a cube. The
casing is laser cut from 5 mm thick plywood and can be easily
assembled by slotting together with no tools required. There
is a 5-inch touch screen displaying the IoT devices on the top
face. The bottom face serves as the cube’s base, while the other
faces show data-related privacy notices. PrivceyCube will emit
lights as interactive privacy notices to users to mimic actual
data collection activity. Users can use the touch screen to
interact with PrivacyCube and explore related privacy notices.
Individuals are interested in receiving notifications related to
the collection, usage, storage of their data [7]. Therefore, the
data practices included in PrivacyCube notify individuals about
the collected data type, data usage, data access, data location,
and data retention period. Based on multiple privacy policies
templates included in the IoT Assistant App [8], we created
a graph, Figure 2, mapping the IoT devices displayed on
PrivacyCube. Each cube face represents different data practices
arXiv:2210.02650v1 [cs.CR] 6 Oct 2022