
"Curd. If you're in your own neighborhood you know where the stores are with the things you want. If
you're somewhere else, you can ask the locals, or look it up in the phone book."
The other two considered it.
"Holy Jumping Zoroaster," Jed said. "It'd save a lot of paper and a lot of other material. And it'd save a
lot of power, turning all those damned signs off."
"That's just the beginning on this Produce Less program," Morris said. "We're going to end planned
obsolescence. Take cars. American hovercars are designed to start falling apart, or being out of style,
after 30,000 miles, or about three years. After that length of time, any driver who can afford it begins to
think in terms of a new car. His hovers are going, repairs needed, an engine job, there are dents and
scratches in the finish. And he looks like a bum driving a vehicle that's out of style. As far back as the
Model T and Model A Fords, a car was built to last at least ten years. A German Volkswagen, when
they first came out, was expected to last 150,000 miles and a Mercedes 300,000. And the styles didn't
change enough to make any difference. And both of them got better mileage than American cars. I won't
even mention the Jap cars. Now, what we'd do is prohibit any car that weighed more than a ton. No cars
could have more than four cylinders and all would have to give at least forty miles to the gallon. No
power steering, no power brakes, no power windows. What the hell good are they? And we wouldn't
allow batteries that were deliberately designed to wear out in a year or eighteen months. Lead is too
damned valuable. Any scientist or engineer who came up with some scheme for planned obsolescence,
we'd toss in the slammer.
"And that's just the beginning," Morris continued, in full voice now. "Take electric light bulbs. They're
manufactured now with the built-in expectation of lasting approximately one thousand hours. Hell, they've
got the knowhow to make light bulbs that would last the life of the house. It applies all the way down the
line. In our grandfathers' day a man would buy a suit, and when he died, they'd alter it a bit and his son
would take it over. How long does a suit last now? Two or three years?"
Jack said, thoughtfully, "Yeah. You could go on with a lot of examples. Take packaging. What the hell
good is most of it? My grandfather once told me that when he was a kid, soap used to sit on the shelves
of a store without even a wrapper. Now it comes wrapped in tissue paper, then in a heavier wrapper, all
fancied up, and then in a cardboard carton, along with a couple score other bars of soap. Look at all the
paper used."
Jed said, also thoughtfully, "Yeah. And all the artists, and layout men, and printers and so forth. All
turning out something of no use."
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