The Mother Of All Search Engine Reference Books

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1
Congratulations
Search Engine Yearbook 2003
Free Version : : March 2003
Previously known as “The MOTHER of all Search Engine Reference Books”
Presented by André le Roux (andre@pandecta.com)
Published & distributed by Pandecta Magazine
If this is your first time reading a book in Acrobat Reader, we have some
handy tips prepared that will save you time. Click here.
Important links to the web:
SEY 2003 Order Page: http://www.pandecta.com/sey.html
Pandecta Magazine Homepage: http://www.pandecta.com/
If you have ideas & suggestions for SEY 2004, please tell us.
ORDER THE FULL VERSION OF THE BOOK NOW AND SAVE 15%. CLICK HERE FOR DETAILS.
Text colors in the book & what they mean:
Black = Normal text
Red = Highlighted / emphasized text
Green= Highlighted / emphasized text
Blue = Links to the web
Orange = Internal links (links to other sections in this book)
Purple = Content only available in the full version
Copyright 2003, Pandecta Magazine. All rights reserved. Use of this document constitutes acceptance of the disclaimer on the last page.
2
What’s In This Free Version Of SEY 2003?
I wanted to give you a taste of the full version without actually giving you the entire 401-
page book for free, so I simply took that book, removed certain sections and replaced
the Foreword with the one you’re reading now. Other than that, the free version is
exactly like the real thing.
So Do I Really (REALLY REALLY) Need The Full Version?
When you cut away all the hype and bull, understanding the search engine game is
the one thing that we all HAVE to get right.
Once you understand search engines, You will be able to find what you need when
you need it and you will be able to attract visitors to your web site. With both of these
abilities in your arsenal, the Internet is at your fingertips.
The full version of SEY 2003 delivers both.
Besides, if you order the full version and you’re not 100% blown away, one e-mail to
Pandecta support gets you a full, immediate and unconditional refund. You can try it
and get your money back if you don’t like it.
The Search Engine Yearbook 2003 http://pandecta.com/sey.html Table of Contents
Foreword
CLICK HERE TO
JUMP DIRECTLY
TO THE TABLE
OF CONTENTS
3
Updates
Only the full version is regularly updated. This free version is updated about once a
year. Want to know when we update this free book? Just send a blank e-mail to this
address: mother-update-subscribe@topica.com and I’'ll add your name to the list of
people who get a note from me each time a new free book is ready.
You can keep up with changes in the search engine industry by subscribing to my free
EnginePaper newsletter. It goes out only when something significant changes in the
search engine world.
To subscribe, simply send a blank e-mail to send-ep-subscribe@topica.com
Ordering The Full Version Of This Book
To say thanks for trying this free version, I’ll give you the full version at a 15% below
what everyone else is paying.
How much is that exactly?
That depends on when you order. I started the book at the ridiculous price of $17 when I
first published it. As the book becomes more popular, so the price increases. At the time
of writing it’s at $29. It might be more by the time you read this. The thing is not to wait
too long. The sooner you act, the less you'll pay. And remember: You still get 15% off
whatever the price is when you order.
Order now via this link to qualify for the 15% discount
You are here… FOREWORD TOP OF THIS SECTION TABLE OF CONTENTS
PAGE 2 OF 2
4
Summary info
(CLICK HERE FOR THE TABLE OF CONTENTS)
This is the free version of the Search Engine Yearbook 2003
For more on the full version, check the previous page.
To order the full version (@ 15% discount), click here.
The order page for the full version (@ 15% discount) is http://www.pandecta.com/sey-15.html
To receive a note when we update this book, send a blank e -mail to
mother-update-subscribe@topica.com
To stay up to date on changes in the search engine industry, subscribe to the
“EnginePaper” newsletter. Send a blank e-mail to send-ep-subscribe@topica.com
This book is Copyright 2003, Pandecta Magazine. You may redistribute this book
freely, in electronic format or otherwise, provided that it is not changed in any way and
not sold. If you paid for this book, drop us a line at legaldesk@pandecta.com. Thanks.
5
SUMMARY:
Section 1 (page 10 to 159): The Search Engines --- Info like URLs, stats, relationships etc.
Section 2 (page 160 to 174): Resources for Search Engine Users --- Helping you find info
Section 3 (page 175 to 247): Search Engine Optimization --- All about getting visitors to your site
Section 4 (page 248 to 269): SEO Resources --- Webmaster help (tools, tutorials etc.)
Section 5 (page 270 to 301): Outsourcing Search Engine Optimization --- Possible pitfalls
Section 6 (page 302 to 394): The Search Engine Dictionary --- 335 search engine terms explained
Section 7 (page 395 to 400): General Information --- About SEY 2004, about Pandecta etc.
SECTION 1 – THE SEARCH ENGINES PAGE
1.1 How Search Engines Work 11
1.2 Shortcut Page To The Major Search Engines 15
1.3 The 10 Major Search Engines Reviewed 16
1.3.1 Google 16
1.3.2 AltaVista 20
1.3.3 Yahoo 27
1.3.4 Overture 30
1.3.5 DMOZ (ODP) 33
1.3.6 Excite 37
1.3.7 Lycos 39
1.3.8 AlltheWeb 41
1.3.9 Teoma 44
1.3.10 Ask Jeeves 48
1.4 Google Spotlight 51
1.4.1 Google Today 51
1.4.2 Google Features 53
1.4.3 Google Power Player (Interview with Sergey Brin) 56
1.4.4 AdWords 60
1.4.5 PageRank 62
1.4.6 Do’s And Don’ts 70
The Search Engine Yearbook 2003 http://pandecta.com/sey.html 7
Table of Contents
Remember:
Orange = internal links.
Click orange links to flip to
that section in the book.
Want to print this TOC?
Try this printer-friendly
HTML version available on
the Pandecta web site.
6
1.4.7 The Google Dance 74
1.4.8 Freshness & Everflux 76
1.4.9 More Google Resources 78
1.5 About Inktomi 80
1.6 About AOL Search 81
1.7 About MSN Search 82
1.8 About LookSmart 83
1.9 About HotBot 85
1.10 About Wisenut 86
1.11 The 117 Search Engines & Directories Worth Knowing About 87
1.12 Topical Search Engines & Directories 100
1.13 252 Country-Specific Search Engines 111
1.14 Important, New Search Engines 128
1.15 Other Noteworthy Search Engines 130
1.16 Spiders & Robots 132
1.17 Stats: Relative Database Sizes 134
1.18 Stats: Estimated Total Database Sizes 136
1.19 Stats: Average Speed 138
1.20 More Search Engine Statistics 139
1.21 Search Engine Relationships 141
1.22 Search Engine News 143
1.23 Telephone Directories 145
1.24 Meta Searching 146
1.25 The Future of the Search (by Detlev Johnson) 150
1.26 Who Will Be The Next Google? (by Jill Whalen) 155
SECTION 2 – RESOURCES FOR SEARCH ENGINE USERS
2.1 Internet Search Strategies: An Internet Search Tutorial 161
2.2 More Tutorials on Internet Searching 168
2.3 Articles on Internet Searching 171
2.4 General Resources for Search Engine Users 173
Remember:
Orange = internal links.
Click orange links to flip to
that section in the book.
Want to print this TOC?
Try this printer-friendly
HTML version available on
the Pandecta web site.
You are here… TABLE OF CONTENTS
PAGE 2 OF 5
7
SECTION 3 – SEARCH ENGINE OPTIMIZATION (SEO)
3.1 Overview of the Search Engine Industry 176
3.2 Overview of Web Marketing Techniques 178
3.2.1 Search Engines 178
3.2.2 Link Building 180
3.2.3 Word Of Mouth 181
3.2.4 Online Advertising 182
3.2.5 Offline Advertising 183
3.3 SEO Facts 184
3.3.1 Content Is (Still) King 184
3.3.2 Keyword Targeting 185
3.3.3 Invisible Text 188
3.3.4 Resubmission 189
3.3.5 Search Engines That Matter 190
3.3.6 Domain Names 192
3.3.7 Cross-Linking 195
3.3.8 Dedicated IP Addresses 197
3.3.9 Robots.txt and the Robots Meta Tag 198
3.3.10 Link Building 201
3.4 SEO “Maybes” 206
3.4.1 Getting Doorway Pages Right 206
3.4.2 Updated Thinking On Meta Tags 210
3.4.3 Submission Software 216
3.4.4 Cloaking 219
3.5 Getting Listed at DMOZ (ODP) 224
3.5.1 Before You Submit 226
3.5.2 Finding The Right Category 227
3.5.3 About Regional Sites 228
3.5.4 About Adult Sites 229
3.5.5 About Affiliate Sites 230
3.5.6 Your Submission 231
Remember:
Orange = internal links.
Click orange links to flip to
that section in the book.
Want to print this TOC?
Try this printer-friendly
HTML version available on
the Pandecta web site.
You are here… TABLE OF CONTENTS
PAGE 3 OF 5
8
3.6 Getting Pay-Per-Click Marketing Right 234
3.7 Why Can’t I Get My Site Listed? 238
3.7.1 Browser Requirements 238
3.7.2 Frames 240
3.7.3 Automatic Redirects 241
3.7.4 Google Minimum PageRank 242
3.7.5 Free Space 243
3.7.6 Blocking Spiders 244
3.8 If You Can’t Beat’em, Delete’em 245
SECTION 4 – SEO RESOURCES
4.1 SEO Tutorials 249
4.2 SEO Articles 254
4.3 SEO Tools 255
4.3.1 Keyword Tools 255
4.3.2 Log File Analyzers 258
4.3.3 Search Engine Position Checkers 259
4.3.4 Link Popularity Tools 260
4.3.5 Other Useful Tools 261
4.4 SEO Newsletters / E-zines 263
4.5 SEO Discussion Forums 265
4.6 Other SEO Resources 266
4.7 Other Ways To Promote Your Site 267
SECTION 5 – OUTSOURCING SEARCH ENGINE OPTIMIZATION (SEO)
5.1 Introduction: The Importance Of Proper Search Engine Optimization 271
5.2 Basics of Search Engine Optimization 273
5.2.1 Types Of Search Engines 274
5.2.2 How Search Engines Work 277
5.2.3 Keyword Targeting 280
Remember:
Orange = internal links.
Click orange links to flip to
that section in the book.
Want to print this TOC?
Try this printer-friendly
HTML version available on
the Pandecta web site.
You are here… TABLE OF CONTENTS
PAGE 4 OF 5
9
5.2.4 Submitting Your Site 284
5.2.5 Tracking And Improving Results 286
5.3 Should You Outsource Search Engine Optimization? 287
5.4 The Truth About Search Engine Optimization Providers 289
5.5 Four Warning Signs 291
5.6 Questions To Ask SEO Providers 293
5.6.1 Link Popularity 294
5.6.2 Keyword Targeting 296
5.7 About Guarantees 298
5.8 About The Contract 299
5.9 Finding SEO Providers 300
5.10 How To Report Dishonest SEO Providers 301
SECTION 6 – THE SEARCH ENGINE DICTIONARY
6.1 About The Search Engine Dictionary 303
6.2 The Search Engine Dictionary: 335 Terms Explained 306
SECTION 7 – GENERAL INFORMATION
7.1 About SEY 2004 And Your 25% Discount 396
7.2 How To Earn A FREE Copy of SEY 2004 397
7.3 Priority Customer Support 398
7.4 About The Author 399
7.5 About Pandecta Magazine 400
Copyright Notice & Disclaimer 401
Remember:
Orange = internal links.
Click orange links to flip to
that section in the book.
Want to print this TOC?
Try this printer-friendly
HTML version available on
the Pandecta web site.
You are here… TABLE OF CONTENTS
PAGE 5 OF 5
10
.
1
The Search EnginesThe Search Engines
SECTION 1: CONTENTS AT A GLANCE
1.1 How Search Engines Work
1.2 Shortcut Page To The Major Search Engines
1.3 The 7 Major Search Engines Reviewed
1.4 Google Spotlight
1.5 About Inktomi
1.6 About AOL Search
1.7 About MSN Search
1.8 About LookSmart
1.9 About HotBot
1.10 About Wisenut
1.11 The 117 Search Engines & Directories Worth Knowing About
1.12 Topical Search Engines & Directories
1.13 252 Country-Specific Search Engines
1.14 Important, New Search Engines
1.15 Other Noteworthy Search Engines
1.16 Robots & Spiders
1.17 Stats: Relative Database Sizes
1.18 Stats: Estimated Total Database Sizes
1.19 Stats: Average Speed
1.20 More Search Engine Statistics
1.21 Search Engine Relationships
1.22 Search Engine News
1.23 Telephone Directories
1.24 Meta Searching
1.25 The Future of the Search (by Detlev Johnson)
1.26 Who Will Be The Next Google? (by Jill Whalen)
The Search Engine Yearbook 2003 http://pandecta.com/sey.html Table of Contents
Section 1: The Search Engines
Important Note
When I made this free version, I simply took the 
full version and chopped it down to about half the 
original size - so there are big chunks of the book 
left out. You'll probably find instances of orange 
links (internal links) in this free version that 
seems broken. They're not really broken. They 
point to content only available in the full version. 
So if you click a link and nothing happens, that's 
why :-)
Remember, the full version comes with a full 
money back guarantee. It's a risk free purchase. 
Details here. 
摘要：

1CongratulationsSearchEngineYearbookÔÔ2003FreeVersion::March2003Previouslyknownas“TheMOTHERofallSearchEngineReferenceBooks”PresentedbyAndréleRoux(andre@pandecta.com)Published&distributedbyPandectaMagazineÔÔIfthisisyourfirsttimereadingabookinAcrobatReader,wehavesomehandytipspreparedthatwillsaveyoutim...

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