The very first Gross-Out had been opened in Chicago and after a month of operation was
picketed by women's groups who thought it was demeaning that grown women should be
called Grossie Girls.
Pruiss replied to the press that none of the Grossie Girls were grown women. "I only use
jail bait in my clubs," he said.
The women's groups were not pacified. They picketed the club, claiming that Pruiss was
unfair to women. This was a viewpoint not shared by the Grossie Girls themselves who,
counting tips, were averaging seven hundred dollars a week and paying tax on only three
hundred dollars. They were not about to give that up for the honor of being called
"Mizz," so they called the protest leaders to a consciousness-raising session, beat them
up and stole their clothes. The lawsuits were still pending.
In fact, lawsuits were pending everywhere. It seemed every time Wesley Pruiss turned
around somebody else was suing him or filing charges against him; he kept a staff of
twenty lawyers working full time on salary just to defend him. And every time a new
lawsuit was filed, and the press reported on it, the sales of Gross magazine went up and
the nightclub business expanded. And Pruiss got richer and richer and the magazine, the
cornerstone of his empire, got wilder and wilder.
He now used pictures sent in by readers, in a department called "Readers' Slot." "Send
us a picture of your slot in action," read the promo piece. The winning photo each month
won five thousand dollars. Last month's winner was a woman whose specialty, if widely
adopted, would have eliminated the world's flush toilet industry.
He had another standing feature called "Easy Pieces," which featured pictures of women,
taken unawares, as they walked along the street. The pictures were accompanied with text
that made long, lascivious guesses about the women's sexual habits and preferences.
There were seven lawsuits pending on these unauthorized photos too.
Wesley Pruiss once figured out that if he lost every lawsuit and had to pay all the
money demanded in the court complaints, he would be out 112 million dollars. And it
didn't bother him at all. All he needed was ten minutes headstart and he would be on a
private jet for Argentina where he had stashed enough money to live like a pharaoh-or a
publisher-for the rest of his life.
So it wasn't lawsuits that occupied Wesley Pruiss's mind on a fresh spring day as he sat
in his office on the seventeenth floor of a triangular building on New York City's Fifth
Avenue.
First, where was he going to find a place to film the first picture of his new film
division, Animal Instincts. He had applied to New York City for permission to film
inside city limits. The application had asked for a brief description of the film.
Pruiss had written: "The story of a man and woman who find happiness in nature-she with
the collie and he with her, a goat, three girlfriends and Flamma, a girl who belly-
dances while Sterno flames from her navel."
The city's letter of rejection had just arrived on his desk.
His second problem of the day was to find a model to pose for the main layout in his
August issue. The layout was supposed to show a girl making love to a live Mako shark.
He had never realized how frightened women were of sharks.
The third problem was those goddamn women marching downstairs in front of his building.
Even through the double Thermo-pane windows he could hear them.
He got up from behind his desk and opened the sliding windows that looked down over
Fifth Avenue. As he did, the chants of the women below grew louder.
From seventeen floors up, the women looked small, the way he liked women to look. Small
and down around his feet. There were twenty of them carrying placards and signs and
marching back and forth, chanting "Pruiss must go" and "Gross is gross."
Pruiss's face reddened. He grabbed a portable bullhorn he kept on a table next to the