
that they effectively become “behavioural instructions”.25 It is these “instructions”—before the
advent of their machining in social media—that also provide the grounds for another current
of work that sets out approaches in which the idea of the network or a set of contacts has
become something that is more self-consciously to be used or manipulated in order to achieve
certain political ends or social benefits. Work such as Manfred Kochen and Ithiel de Sola Pool’s
“Contacts and Influences”, a manuscript circulating from the early 1950s and published in 1978,26
Stanley Milgram’s 1967 direct experimental work,27 and Mark Granovetter’s 1973 article “The
Strength of Weak Ties”28 exemplify this tendency.
The notion of “weak ties” addressed by such researchers was embraced in mathematical terms
by Watts and Strogatz in 1998.29 One of the interesting aspects of such work that is the idiomatic
kind of movement from the very specific to the general that it stages. This work is predicated
on a particular kind of social connection, a friendship, knowledge of or acquaintance with an
other, a social link, the passing of information from one entity to another, as the key, indeed
sole, unit of analysis. It is predicated on a wager that from this base unit, if precisely logged,
something larger can be agglomerated. Whereas other approaches to understanding the social in
mathematical terms have often worked on the basis of surveying or assembling a population as a
statistics-yielding mass, to be probed by averages and the deviations that yield them, this work
starts ‘from the bottom up’ in a certain way by narrowly fixating on the choreography of what
each different method takes to be a link. It is this movement from the specific to the general that
its enduring attraction also lies, and, it wagers, something like a community can be measured.
As far as we have been able to trace, the physicists Michelle Girvan and Mark Newman were
first to use the term ‘community’ to describe a computational object in network science. In a
highly influential paper from 2002, Girvan and Newman, who were both working at the Santa
Fe Institute in New Mexico at that time, coined the term ‘community’ in this context and also
present what one might call the ‘founding articulation’ of community detection:
“Consider for a moment the case of social networks—networks of friendships or other
acquaintances between individuals. It is a matter of common experience that such
networks seem to have communities in them: subsets of vertices within which vertex-
vertex connections are dense, but between which connections are less dense. [...]
Communities in a social network might represent real social groupings, perhaps by
interest or background”.30
In this description of communities, Girvan and Newman call to the experience of other network
scientists who have noticed similar patterns of dense subgraphs in social interaction networks
before, to suggest that a metaphorical or “commonsense” framing of community can be translated
into network science.31 While ‘community’ refers to the groups of nodes, the problem of finding
communities in networks is called ‘community detection’.32 Interestingly, both terms were first
introduced by physicists and not social scientists, but have become hegemonic since then.33
25. Mayer, “On the Sociometry of Search Engines,” p. 54.
26. Ithiel de Sola Pool and Manfred Kochen, “Contacts and Influence,” Social Networks 1, no. 1 (January 1,
1978): 5–51.
27. S. Milgram, “The Small World Problem,” Psychology Today 2 (1967): 60–67.
28. Mark S. Granovetter, “The Strength of Weak Ties,” American Journal of Sociology 78, no. 6 (May 1973):
1360–1380.
29. Duncan J. Watts and Steven H. Strogatz, “Collective Dynamics of ‘Small-World’ Networks,” Nature 393, no.
6684 (6684 1998): 440–442.
30. Girvan and Newman, “Community Structure in Social and Biological Networks,” p. 7821, our emphasis.
31. The term ‘community’ was also coined as an alternative to ‘cluster’, a popular notion to describe groups of
points in computer science, because the ‘clustering coefficient’ was already an established concept with a different
meaning in network science.
32. M. E. J. Newman, Networks, Second edition (Oxford, United Kingdom ; New York, NY, United States of
America: Oxford University Press, 2018).
33. The 2002 article by Girvan and Newman has become very influential in the field with 13,876 citations [as
of May 2023] according to Semantic Scholar. Waleed Ammar et al., “Construction of the Literature Graph in
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