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9)-71@@:!2(78$>!9#)EE7>A!$6E$(7$>-$9;!=>!34TKP!d7-')(71c9!e$-($'!$>-)&(1A$2!9#)EE$(9!')!'1D$!9$@*7$9!
7>!*()>'!)*!279E@1:9!1>2!9#)B!'#$.!')!91@$9!19979'1>'9!7>!($'&(>!*)(!1!*($$!A7*'![!1>2!#)E$*&@@:!9#1($!
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Key!takeaways!
"#$!E()8797)>!)*!279'7>-'!1>2!'1>A7I@$!9#)EE7>A!$6E$(7$>-$9P!)>@7>$!1>2!($1@,B)(@2P!B7@@!I$-).$!1!D$:!
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The!pretzel6shaped!shopping!journey!
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1@($12:!2797>'$A(1'7>AP!1>2!I:!3435P!'#$!-)>-$E'!B7@@!I$!-).E@$'$@:!)&'21'$2;!!
V&$!')!'#$!E()@7*$(1'7)>!)*!B$1(1I@$!2$87-$9!1>2!'$-#>)@)A:P!9.1('!"d9P!-)>>$-'$2!-1(9!1>2!
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>&.I$(!)*!2$87-$9!1>2!')&-#E)7>'9;!!
Key!takeaways!
L>$!)*!'#$!D$:!-)>27'7)>9!*)(!9&--$99!*)(!($'17@$(9!7>!3435!B7@@!I$!'#$7(!1I7@7':!>)'!)>@:!')!D$$E!'(1-D!)*!
&9$(9!1-()99!1!A()B7>A!>&.I$(!)*!2$87-$9!1>2!')&-#E)7>'9P!I&'!1@9)!')!*7A&($!)&'!#)B!')!$**$-'78$@:!
.$19&($!B#7-#!)*!'#)9$!1($!.)9'!$**$-'78$!1'!2(787>A!91@$9;!"#79!B7@@!7.E@:!1!A()B7>A!@$8$@!)*!
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The!sharing!economy!is!here!to!stay!but!with!a!mixed!impact!on!retail!
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