
the cancellation ofScience Fiction Age , sinceAmazing Stories in its current version was less central and
important to the genre thanScience Fiction Age had become, but it still sent shock waves through the
field. There was a flicker of hope late in the year, as the online siteGalaxyOnLine announced that they
were going to buyAmazing Stories and reinvent it as an online site selling versions of the magazine in CD
format, but this deal fell through whenGalaxyOnLine itself died (see below).Amazing Stories has died and
then come miraculously back to life several times in the twenty-five years I’ve been editing Best of the
Year anthologies, but this may finally be the end of the line for the grand old magazine, which has existed
in one form or another (with occasional breaks in continuity), since 1926. (On the other hand, I’ve said
that before, only to watch the magazine rise from the ashes again, so we’ll just have to wait and see, and
hope thatAmazing Stories can somehow pull off the Lazarus trick one more time. That probably wouldn’t
be the way to bet it, though.)
The other big change in the magazine market this year is potentially positive: late in the year,The
Magazine of Fantasy & Science Fiction was bought by its current editor, Gordon Van Gelder, from its
longtime owner and publisher, Edward L. Ferman. If Gordon can cope with the extra work and
problems that will come with assuming the role of publisher as well, and if he has deep enough pockets to
weather any financial setbacks that might be caused by the transition, then this might well giveF&SF a
new lease on life—the Fermans were getting near retirement age, and there has been speculation as to
what would happen to the magazine when they did retire. Without someone like Gordon willing to
assume the stewardship of the magazine, a big job, it might well have died. Now it has a decent chance
of surviving, for as long as Gordon can keep it going, anyway.
The news in the rest of the magazine market was no more cheerful than it has been for the last several
years. Overall sales were down almost everywhere, withAsimov’s Science Fiction, Analog Science
Fiction & Fact, The Magazine of Fantasy & Science Fiction , andRealms of Fantasy reaching all-time
lows (sales were down across the entire range of the magazine market, in fact, far beyond genre
boundaries—it shows up more noticeably with the genre magazines because their initial audience bases
were lower to begin with).Asimov’s Science Fiction registered a 12.3% loss in overall circulation in
2000, 3,348 in subscriptions, and 1062 in newsstand sales.Analog Science Fiction & Fact registered a
7.5% loss in overall circulation in 2000, 1461 in subscriptions, and 2,435 in newsstand sales.The
Magazine of Fantasy & Science Fiction registered an 8.1% loss in overall circulation, 1,294 in
subscriptions, and 1,360 in newsstand sales.Realms of Fantasy registered a 12.1% loss in overall
circulation, rising 2,313 in subscriptions, but dropping by 7,157 in newsstand sales. As it has for several
years, now,Interzone held steady at a circulation of about 4,000 copies, more or less evenly split
between subscriptions and newsstand sales.
I’ve mentioned before that these figures probably look worse than they actually are. Most of the
subscriptions that have been lost, to date, are not of the core subscribers who regularly renew their
subscriptions at full rate, the most profitable subscribers for a magazine, but rather Publishers Clearing
House-style cut-rate stamp-sheet subscriptions, which can actually cost more to fulfill than they actually
bring in in revenue. The good news, then, is that the core subscribers who do remain seem loyal,
dedicated, and, according to surveys, enthusiastic about the product that they’re receiving. Helping also
to keep the digest-size or near-digest-size magazines (Asimov’s, Analog, F&SF) profitable in spite of
declining circulation, is the fact that they’re so cheap toproduce in the first place that you don’t have to
sell very many of them to make a profit, the advantage that has kept digestsize magazines alive for
decades when more expensive-to-produce magazines, which need to sell a far greater number of copies
in order to be profitable, have faltered and died. Nevertheless, this continued decline in circulation is
distressing, and if the slide continueslong enough, must ultimately threaten the existence of these
magazines; without at least a trickle of new subscribers coming in, you can’t counterbalance the inevitable
attrition of your subscriber base due to death and circumstance, and sooner or later you’re left with no
subscribers at all, or at least not enough to keep the magazine in the black.