恢复增长，大数据合作（英文版）

2025-04-23 0 0 1.17MB 15 页 5.8玖币

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Back to Growth

Big Data Collaboration

www.IRIworldwide.com

June 2017

WHITE PAPER

BACK TO GROWTH

Agenda

About this publication

No growth is a hard fact!

Capitalising on the customer’s (r)evolution

Breaking the silos and focussing on your customers

Game changer for growth: Big data collaboration

Overcoming the barriers for adopting a collaborative approach

Case studies: Sharing a holistic view of the customer

Transforming big data into big decisions

Page

WHITE PAPER

BACK TO GROWTH

About this publication

Today’s fast-moving

consumer goods (FMCG)

market is ripe with

opportunities to grow. For

the past four years, growth

in volume sales has rarely

increased more than 2%,

and has been limited to only

a few countries in Europe.

One of today’s big challenges arises from the multitude

of choices available to the connected customer. Vast

choice is leading to ever-decreasing levels of brand

and store loyalty, and there is much higher demand for

convenience and strong value propositions. To help

offset these challenges, the industry must identify what

really matters to customers. Fortunately, there is access to

mind-boggling amounts of customer insights and more

methods than ever to communicate and market directly

to them.

The other big challenge that FMCG retailers and

manufacturers need to address is how to use big data

to its fullest potential. Traditionally retailers have owned

data, while manufacturers have owned science. It’s

time to reconcile the two areas of expertise to ﬁnd new

growth opportunities. Historically, in order to ﬁnd growth,

retailers and manufacturers had to focus collaborative

efforts on the supply chain in order to tighten standards

and overall performance. Today, however, the industry

winners will be those that embrace the big data

collaboration approach and the latest technology that

puts customers at the heart of their strategies.

This paper deﬁnes how customisation and

personalisation through collaboration, supported by

in-depth big data resources, can enhance customer

experiences and combat brand indifference. Case studies

exemplify how leading retailers and manufacturers have

used intelligent knowledge to achieve, succeed and grow

in a challenging marketplace.

José Carlos González-Hurtado

President of IRI International

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BacktoGrowthBigDataCollaborationwww.IRIworldwide.comJune2017WHITEPAPER2AgendaAboutthispublicationNogrowthisahardfact!Capitalisingonthecustomer’s(r)evolutionBreakingthesilosandfocussingonyourcustomersGamechangerforgrowth:BigdatacollaborationOvercomingthebarriersforadoptingacollaborativeapproachCasest...

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恢复增长，大数据合作（英文版）

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